I’ve been crafting copy since 2005, lending an expert writing hand to in-house teams. I also work with start-ups, business owners and agencies, helping with campaigns, projects and everyday comms needs to lift the load for busy teams.
Many businesses lack time, expertise or in-house resources to communicate consistently with authentic copy; copy that reflects their values. This leads to muddled messaging and a disengaged audience.
That’s how Corethentic came about: authentic communication built from core brand values. With my fresh perspective, I can navigate your brand messaging and connect with your specific audience.
Would you like to see examples of how I’ve helped my clients? Contact me and I’ll share some with you.
In the very early days, you’d find me behind a mic interviewing locals at events for BBC radio. My love of storytelling evolved and has since taken me into the creative rooms of PR agencies, in-house teams, and through a happy heap of freelance projects.
I’ve crafted countless stories about products, people and places, including the NHS, police services, community health and social care, the Port of Calais, Banksy’s street art, balloon fiestas, luxury resorts in the Florida Keys, a swim school, cycle paths and fitness classes. It’s a colourful and creative world as a copywriter – which is why I love it.
I listen to my clients, ask questions and reach the core of their problem. My strategies are not picked off the shelf: they are designed with insight and tailored to meet every client’s business objectives. They are authentic.
My passion is where my values are. That’s why I only work with businesses I genuinely care about and volunteer for organisations where I can truly make a difference. My decisions are driven by my own core values:
It was refreshing to know that I could trust Anna with any project and that the work would be completed to superior standards. She is the consummate professional at all times.
Jessica McDonald
CEO of Voyage Travel Marketing
